Michael Maslaney

While design is an important part of grabbing the consumer's attention, the message of the brand should be the main focus.
My goal is to communicate the brand's message in a way that emphasizes its benefits to the intended target audience. Every aspect of a campaign must be strategic; it must engage the consumer and help them realize that the product is needed in some way in their life. I can make that happen. -Michael Maslaney

Speedo
One Shot Ad
Water isn’t repelled, it’s sent fleeing
in terror.
.

Speedo wet-suits are engineered to replicate
the drag of one of
mother natures most efficient predators.

Sci-Fi
One Shot Ad
(translation needed)

Creating the bond between alien and human through Sci-Fi entertainment.

Hammer
Communications
One Shot Ad
Now in NYC

The Hammer Companies breaking into the NYC real estate market.

With the passing of the American Recovery and Reinvestment Plan,
GSA quickly saw this as an opportunity to launch a promotional campaign marketing its own value-added services.

3 Ads, Metro Banner, Landing Page,
Bus Back and
Direct Mail Piece

GSA

Let’s make
progress together.

Annapolis Tourism

Play in our backyard.

Annapolis provides a different kind of outdoor experience and adventure for everyone.

4 Magazine Ads

United Way of the
National Capital Area: Making a difference in
the community through the Childhood Wellness and Affordable Housing Initiatives.

United Way

Daniel could be in
the first generation who will not outlive their parents.

4 Donor Direct Mail Pieces and Metro Bus Back

Tupperware

An Accessory For Your Leftovers.

Tupperware products targeted to the 21-30 female audience.

2 Ads, and Food label

Onyx

2 Ads and
2 Direct Mail Pieces

Our neighbors have
bigger lawns.

Onyx on First Condominiums is
proud to have the National's home
as their neighbor.

Zeta and Associates

2,000,000 conversations your forces only need to hear this one.

Zeta Associates has implemented high-sensitivity signals intelligence (SIGINT) collection, exploitation and precision geolocation systems for the last 25 years—they find the “needle in the haystack.”

http://zetamilops.com/

Magazine Ad and
Landing Page